Going back just a week ago, I got off a call with coach and mentor Lianne Byrne from Cape Town, South Africa.

Lianne describes herself as a “Corporate escapee turned productivity mentor & marketing and accountability coach”.

“I teach women how to use technology, marketing and planning tools to create systems and automation for greater PRODUCTIVITY and illuminate what is possible in the world of online business”.

“My ultimate aim is to help free up their time, reduce stress & anxiety so they find real balance, reclaim their lives and purposefully go after their goals”.

Lianne practices what she preaches, during our call I said how I had been deliberating for the past few months about building out a brand-new site just for my coaching clients, however I didn’t have the time to put into it just yet. 

Her advice was “Why don’t you just do a landing page James?” and then it hit me, that would be the most effective thing I can do right now, Lianne herself was also in the process of creating her own landing page. So, she said let’s do the “Create your Landing Page 2-week Challenge together”, which she invented herself on the spot!

I create landing pages all the time for my coach clients, yet I had never created one for myself!

The challenge was set, and we both were accountable to each other, there was only one thing to do which was to get to work.

Lianne has a way of giving you the productive kick up the backside that you need all the way from Cape Town, South Africa!!!

And after a week of work here is my brand-new landing page designed exclusively for business coaches, consultants and mentors…..

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located in the East of England.

I’m always surprised by the many local coaches that I encounter in my own hometown.

There must be something in the river!

So many of the coaches I work with are online, all over the UK and World.

Being behind a screen and having Zoom calls all day can get lonely!

It’s so nice to meet local coaches, doing great things!

I’m inspired by them, it’s a pleasure to get to know them and work alongside some of them.

They are so talented and work with clients all over, it’s great to know that I can just have a coffee with them.

We need to celebrate local businesses more and create business relationships where we are as well as in other towns and cities.

Support local when possible.

Go to the events they have going on,

Help and support as much as you can.

I love Zoom and am grateful for working with coaches that are not local to me.

But I also love meeting people in real-life,

Here’s a shoutout to some of the local Bedford-based coaches.
Jonathan Green, Anita Mattu, Vikki Amour, Siobhan Godden ACC, Teresa Brooks, Enfys Maloney, Carlene Nisbett, Martina Glover Schirinzi

I hope I didn’t miss anyone! If I did, feel free to drop your names in the comments below.

If you’re a local coach in and around Bedford, Bedfordshire and we’ve not met before, it would be great to connect and have a real-life coffee.

#localbusiness #coaches #business #meeting #bedford #bedfordshire

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Lead generation is important for the survival of every business, without new leads coming in, you’ll soon run out of cash for your business.

Going out to networking events can seem overwhelming, you often waste valuable time and end up getting leads that are just not willing to pay for your service offerings. Posting endless content on social media can seem like a winning formula too but without any strategy behind it, it can quickly become a waste of time. A lot of coaches end up being paid less than they are worth, working with clients who just don’t value their expertise.

Your website is the only piece of valuable real estate that you have online that you can fully control what goes on there and how it looks. As a business coach, you should be taking full advantage of using your website to generate new leads, with just a few simple strategies you can attract new prospects that are willing to buy your coaching services.

Here are my 3 top strategies that will help you to generate leads from your coaching website.

1 – Produce content, without great content, your clients will struggle to find you. Provide your potential clients will useful free information that encourages them to engage with your content. Blogs are a great way to generate new content on your website. Initially, it can be hard to take time out of coaching your clients to produce content, schedule time into your calendar once a week to focus on producing quality content.

2 – Make sure you are using Calls to Action or CTA’s for short, this can be in the form of an image, button or message that encourages your website visitors to take some sort of action. A simple ‘Book a Call’ or ‘Book a Free Discovery Call’ button located on your menu and throughout your site pages can encourage people easily to book a call with you. You can easily connect to a scheduling app like Calendly to make your life easier and very quickly fill your calendar with new client meetings.

3 – Create a landing page, CTA’s are great, however, they need to lead somewhere, a landing page is a perfect way to use a webpage to capture lead information, in exchange for an offer. Many coaches now use landing pages to capture contact details like emails, usually in the form of a ‘Subscribe to Newsletter’ form. Any valuable content you have in the form of lead magnets like free ebooks or cheatsheets can be sent out along with your newsletter. prospects who are willing to engage with you are highly likely to become clients in the future.  

And there you have it my 3 top strategies that will help you to generate leads from your coaching website.

If you would like to know more about how I can help you generate leads and save you time in your coaching business, feel free to get in touch with me and book a discovery call.

Photo by RODNAE Productions from Pexels

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1. Define Your Audience:

• Understand who your target market is and what they expect from your website.
• Tailor your design and content to meet their needs and preferences.

2. Plan Your Website Structure:

• Determine the pages you need based on your objectives and audience.
• Common pages include Homepage, About, Portfolio, Services, Blog, FAQ, and Contact.

3. Establish Site Policies:

• Ensure legal compliance and build trust with users by including essential policies:
• Privacy Policy: Detail how user data is collected, used, and protected.
• Terms & Conditions: Define the rules and guidelines for using your website.
• Cookies Policy: Inform users about the use of cookies and tracking technologies.

4. Focus on Key Areas:

• Design: Create visually appealing layouts that reflect your brand identity.
• Functionality: Ensure seamless navigation and intuitive user interactions.
• Usability: Prioritise user experience by making information easy to find and digest.
• Technical: Optimise for performance, accessibility, and mobile responsiveness.

5. Regular Maintenance:

• Keep your website updated with fresh content, new features, and security patches.
• Monitor performance metrics and user feedback to identify areas for improvement.
• Regularly review and update site policies to align with legal requirements and industry standards.

Remember, designing a website is an ongoing process. By staying attentive to your audience’s needs and evolving industry trends, you can create a website that not only looks great but also drives meaningful engagement and results for your business.

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I’ve built my website from the ground up with all the latest bells and whistles you can come to expect from a modern website with a few more goodies throw-in along the way!

Every detail of the website has been carefully and painstakingly put together by me using the much loved and popular ‘WordPress’ page builder the worlds number one web platform loved by millions. I’ve also for the first time used ‘Elementor’ which is said to be the #1 WordPress Theme Page Builder. And what a theme page builder it turned out to be, using the best of both worlds the ease of Elementor and the might of WordPress I was able to produce something that is truly ground-breaking!

I can’t wait to start producing WordPress infused Elementor sites for my clients which are even more ground-breaking!

I hope that you enjoy it just as much as I have enjoyed making it, I would love to hear your feedback too, as I will be making continuous improvements to keep up with the latest modern website trends!

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