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James Mall

Working On New Content

Working on new content is one of the hardest things to do as a designer, especially when you’re busy on projects. I find myself in a library full of people on a sunny Wednesday afternoon, trying my hardest to come up with content that is engaging and worth reading.

Now that I have time to reflect, without the need for an internet connection, or any notifications to misdirect my attention away from the task, I can finally concentrate. I feel as though it’s a good thing to take a few days out during the Easter break, while many of my projects are on hold, to create new content for my social media channels and my website. 

Sometimes you wonder if anybody even pays attention to what you have to say. I don’t feel this is something people will be reading anytime soon. I just wanted to take some time out to reflect on my own thoughts and observations. This is not just something I’m doing for the sake of having another blog post, even though it is great for my SEO rankings, and relates to topics concerning ‘graphic design’, ‘web design’ and ‘marketing’.

Freelancing can be hard work, when you’re competing with other designers. It’s hard to stand out and make yourself heard. I want to be able to stand out with the content I create. We all think differently to each other; no two designers think the same. We all tackle our projects in different ways; there is no right or wrong way when it comes to creativity.

I like the idea of articulating the knowledge I have, in a way where I can understand what’s going on inside my own mind; it is something  that resonates with people.

One of the biggest things I am working on is a Social Media Plan: it’s amazing to think I’ve gotten this far, for this long, without one. Over the past few months, I’ve found that Social Media platforms like LinkedIn and Instagram have created a lot of engagement for me; people like and comment on what I have to post. Its fascinating to see what people’s preferences are – what they like and don’t like.

Currently, I’m just randomly posting stuff without much thought, which can be tricky because it takes time to come up with good content. Therefore, I know I need a Social Media Plan. By having organised and scheduled posts, I know I can create content that is engaging and worth taking the time out to read and absorb.

I’ve been networking a lot more too. This has provided me with new ideas, inspiration and insights into the types of content I can create in the future.

There’s so much useful knowledge that I have floating around in this massive head of mine, so I thought I’d take the time out to share some of them with you…

Just one small suggestion, idea or bit of information can change someone’s business, or way of life. If we all shared what we know, and didn’t hold back as much, the world would be a far more pleasant place in which to work.  If I can do it, you can do it too. Share your insights and wisdom with others, and save us all the trouble of figuring it all out on our own!

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